At Amazon, we’re improving customers’ lives with practical, useful generative AI and agentic AI innovations.
Across Amazon, we’ve been developing and deploying state-of-the-art AI and machine learning models to power customer experiences for over 25 years—for both customer-facing services and internal operations—from the recommendation engines that personalize the shopping experience on Amazon.com to the AI-powered robots that optimize order fulfillment in our warehouses.
Learn more about Amazon's innovation with AI
- At Amazon, we translate cutting-edge research into real-world impact on a global scale. Our unique ability to innovate across multiple domains—from retail to robotics, cloud computing, quantum computing, and artificial intelligence—allows us to apply learnings from unlikely places and deliver tangible improvements to the lives of hundreds of millions of customers worldwide.
- Build and scale the next wave of AI innovation on AWS. Reinvent customer experiences with the most comprehensive set of artificial intelligence and machine learning services.
- The foundations of Amazon’s approach to responsible AI can be found in one of our core leadership principles: Success and scale bring broad responsibility.
Latest AI news
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Choose from four new conversation styles—from concise and efficient to warm and conversational—so Alexa’s response fits your preferences.













